The headline for a cover story on this weeks edition of Advertising Age, reads "Employees no longer baggage, but blessing". The article goes on to trump a set of new values, based partically on the impact of new social media interaction, and our continuingly hobbled economy. It goes on to point out the obvious, employees are the ultimate brand ambassadors.
While it's not news to me, or the enlightened companies that have been practicing that way for decades, it's good news for anyone with a job that would like to keep it.
Now, let's see if this new enlightenment sticks, as the economy continues to improve.
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